Here’s to the crazy ones.
The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.
They push the human race forward.

And while some may see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think they can change the world,

are the ones who do.

- Apple Ad Copy

I first read this quote as being attributed to Jack Kerouac, from On the Road. And actually all over the Internet he’s attributed to writing it. While he did say something vaguely similar in his book, the quote is actually ad copy from Apple’s Think Different ad campaign.

The full, lengthy version of the quote goes as follows:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Personally, I’m a little more fond of the shorter version – it’s a more concise and to the point.

Of course, there’s also the television commercial version too that combines the great quote with video imagery, featuring the likes of a bunch of famous people from the 20th century.